Real-time fan insight from creator-led livestreams.
1. A brand chooses a creator from the Talkback network to go live.
Think of it like a sponsored stream with purpose: brands pick a creator from our curated Talkback creator network to host a livestream around a key moment: a new episode, a trailer drop, a product release, an unboxing, an album launch, anything worth talking about in real time.2. Fans react as everything unfolds.
They’re excited, opinionated, curious, skeptical, and all of it shows up in the chat. The creator keeps things moving and pulls the best reactions forward.3. Talkback captures the conversation behind the scenes.
While the live is happening, we’re analyzing what fans are saying: what’s landing, what isn’t, where emotions spike, what they care about, and what they instantly share with others.4. Brands get a campaign and Creators get paid.
This time, the livestream becomes both the activation and the insight.
Our Talkback Report turns real-time reactions into clear, actionable understanding, landing in the brand's inbox within hours.
Turn your livestreams into a new revenue stream, by doing what you already do best.Brands partner with creators in the Talkback network to host key livestream moments. You lead the conversation, your community reacts, and we turn the chat into insights brands use.Why creators join Talkback:Paid livestream opportunities
Zero added deliverables, just host like you always do
Creators choose moments that align with their niche
Transparent briefs + scheduling
Ideal for commentary, reaction, and community-driven creators
Understand what audiences think as it happens.Talkback turns creator-led livestream conversations into real-time insight: sentiment, themes, standout quotes, confusion moments, excitement spikes, purchase intent, and fan behavior patterns.Why brands use Talkback:Real-time understanding of fan perception
Faster turnaround than traditional social listening
Insight directly attached to activation impact
Creator-led conversations = authentic, unfiltered feedback
Stronger testing for premieres, drops, launches, trailers
Removes guesswork behind “how did this land?”
Talkback is now onboarding creators and collaborating with select brand partners for early access. Join us in shaping the next chapter of fan-driven insight.Perfect for brands and creators that discuss:TV & streaming
Film & trailer releases
Music drops & album listens
Sports & live events
Gaming & esports
Beauty & lifestyle launches
Product reveals
Cultural moments with active fandoms
Sam has spent the last decade living at the intersection of creators and brands. He built the first creator programs at Nasty Gal and Red Bull, spearheading partnerships that centered on storytelling and community. Later, as a talent manager, he worked directly with creators and brands to build campaigns that felt equally meaningful and effective.After seeing both sides up close, Sam created Talkback to solve a gap he saw over and over: brands needed real-time audience understanding, and creators needed new ways to monetize the conversations they’re already hosting. Talkback brings both together.